On the power of humor, one farmer’s stand, birds, bottle caps, better bottles, trash-tracking and why corporations need to push politicians toward smarter recycling policy
Here at TrackerNews, where our unofficial tagline is “One Damn Thing After Another,” the focus tends to be on the grim. Floods, droughts, plagues, blights, quakes, hurricanes, tsunamis, climate change, pandemics, drug-resistance, fake drugs, oil spills, nuclear accidents, dead bees, dead trees, melting ice, rising seas, acidic oceans, aging populations, e-waste… Lather, rinse, repeat.
That doesn’t mean we don’t have a sense of humor. Indeed, sometimes humor is the only thing that keeps us going. So when a music video on the evils of single-use plastic bags came flying in through the email transom, we perked right up (thanks Chris Palmer!). “A Plastic State of Mind,” co-winner of this year’s Eco-Comedy Video Competition (who knew “eco-comedy” was a genre?), blew us away while hitting a bull’s eye on mission: We promise—we really do—to bring our canvas bags into the store, rather than forget them with a means-well shrug in the car. Or this could happen:
Talk about “ads worth spreading”…
Taking a more direct approach, farmer Henry Brockman, whose bounty is the stuff delectable legend at the summer market in Evanston, IL, just north of Chicago, charges for recyclable plastic bags, encouraging customers to bring their own re-usable bags instead. Within a single season, he managed to reduce demand 90%, taking 27,000 bags out of the plastic pollution equation. One little farm-stand. One small weekly market. A start.
Still, as his writer sister Terra notes, “recyclable plastic” isn’t exactly a get-out-eco-jail-card–free, so that’s still 3,000 bags too many:
First, we learned there is considerable doubt that biodegradable bags really do degrade under the conditions they are supposed to—including water, sun, and underground (e.g. landfill). Second, the renewable resource used to make most biodegradable plastics is corn, the chemical-intensive production of which has its own set of negative environmental impacts. To add insult to injury, we learned that the corn used to make the bags we purchased was grown in China. Thus, our “green” bags were contributing to soil loss, polluted wells, damaged ecosystems, and food insecurity in China—not to mention all the fossil-fuel use and concomitant pollution that started in a field in China, continued in a bag factory there, and then went on with emissions from trucks, ships, planes, and trucks again to finally get into our hands.
FOR THE BIRDS
If that isn’t enough for you to give up your errant plastic ways, do it for the birds. Photographers Chris Jordan and Kris Krug are currently on Midway Island, filming a documentary follow-up to Jordan’s disturbing 2009 photo-essay on albatross killed from feeding in the Great Pacific Garbage Patch, a swirl of plastic rubbish in the middle of the ocean. The birds have a fatal fondness for plastic bottle caps, which accumulate in their stomachs, leading to agonizing deaths. Smaller bits of near invisible plastic—some no doubt that started out as single-use bags—threaten the food web itself.
A BETTER BOTTLE?
Back in the grocery store, cola giants Pepsi and Coke are battling it out for “green” bottle bragging rights. Coke made the first move last year, introducing a 30% bioplastic bottle. Pepsi matched that and then some, announcing a new 100% bioplastic container to be rolled out in pilot trials next year.
With the cost of oil ever-rising, it’s a smart move financially. By some estimates, 200,000 barrels of oil per day are used to create plastic packaging, just in the US. Finding a cheaper, abundant, locally sourced feedstock is double eco-smart: ecological and economic.
Yet unless the recycle rate is vastly improved, there is a limit to the good it will do. Less than a third of all the plastic bottles that could be recycled actually are. The rest? Near-eternal entombment in landfills or swirling for decades in a toxic “ocean patch” vortex of death (every ocean has one…). The task isn’t made any easier when budget-slashing politicians, such as Wisconsin’s Governor Walker, cut municipal recycling funds.
An handful of companies and grocery chains, such as Aveda and Whole Foods, have plastic recycling programs, but it is a drop in the garbage bucket. And, though good-hearted, they take work. Who really wants to collect and schlep bags of plastic bottle caps to the store?
This is an issue that goes well beyond an “Earth Hour” or even a whole “Earth Day,” which, for all the hype and raised awareness, haven’t managed to move the dial nearly far enough. Policy, political will and corporate support must match the technical advances that have been made in materials science. Closed loop design only works if the loop can, in fact, be closed.
In 2009, a team from MIT’s Senseable City lab tagged 3,000 pieces of garbage in Seattle with tracking chips. Then they charted the journeys of each item over a two-month span, creating a mesmerizing data visualization video set to Hayden’s “Farewell Symphony.” An impressive 75% + found its way to a recycling facility and 95% was processed near the metro area. Those encouraging numbers, however, may reflect skews specific to Seattle’s garbage / recycling pick-up services, the 500 garbage-providing volunteers, or the types of garbage collected. E-waste, for example, traveled an an average of nearly a 1,000 miles, adding a sizable carbon footprint to the process.
Imagine if every major metro area developed a “garbage profile” to help pinpoint areas for improvement? The “feel-good” of recycling coupled with hard data to drive innovation: “Farewell Symphony”? Meet “Hello Dolly”!
It’s either that or a more “Plastic State of Mind”:
Shoulda brought your own bag
Yeah but you forgot it though
You were busy dreamin of ice cream and
all that cookie dough
Your life is wrapped in plastic
Convenience is your motto
But plastic addiction’s worse
than they want you to know
BP’s oil spill
Almost like we did it –
We use one million grocery-bags
every single minute
Recycling them’s a joke yo
That baggie don’t go anywhere
It turns to little pieces
and then it spreads over everywhere
Into your food supply
Into your blood supply
Not to mention birds and fish and
Cuties you don’t wanna die
Just look at baby Sammy
Dioxins in its milky way,
cuz even her breast milk it’s got
PCB and BPA
OK now you get it
How you gonna stop it though
Banning Single Use Plastic Bags
is the way to go!
Join other states and cities
Kick the nasty habit
Tell your representatives
Ban single-use bags made from plastic…
RELATED ARTICLES / RESOURCES:
- Midway Journal, Chris Jordan & team / documentary blog (videos, photos)
- “They have just one word for you: plastics” / Scott Kirsner, Boston.com
- “Green Circle: Redefining the Extractive Economy” / J.A. Ginsburg, TrackerNews Editor’s Blog
- “The 360 Paper Bottle: On Guilt, Inspiration, a Better Idea, Birds & Oceans“ / J.A. Ginsburg, TrackerNews Editor’s Blog
- “Capt. Charles Moore on the seas of garbage” / TED video
- Pollution song / Tom Lehrer (video)
Filed under: eWaste, food, oil, plastic, recycling, water pollution | Tagged: albatross, AshEl Eldridge, Ben Zolno, Chris Jordan, Chris Palmer, closed loop design, cradle to cradle design, eco-comedy video competition, green circle, Green Sangha, Henry Brockman, Henry's Farm, Jenni Perez, Kris Krug, Midway Island, MIT's Senseable City, Pacific Garbage Patch, Pepsi, PET, plastic state of mind, recycling, Scott Walker, single use plastic bag, Terra Brockman, Wisconsin |